Social Media is basically free advertising. It offers a good platform to determine and assess where your audience is and what kind of content they really appreciate and identify with. The most overt benefits of social media include being able to connect directly with and understand your target audience.

Old style advertisements on banners, radio and TV are majorly one-sided. On social media platforms like Facebook, Twitter and Instagram, brands get the opportunity to make direct connections, continuous communication, address grievances and monitor consumer sentiment live. It also offers an open platform to monitor competitive forces.nitatis per seacula quarta decim