Almost every other business now has a website, so it is evident that your SEO strategy has to be on point if you want to stay ahead in the competition. You may create excellent social media campaigns, have fantastic outreach and a great network, but without optimizing your site, you will never be at the top when it comes to search results. And as someone said – “Google will only love you when everyone else loves you first”!

1. Screaming Frog SEO Spider Tool

This tool will crawl, analyse and then audit any site from the perspective of onsite SEO. This is a useful tool especially if you want to analyse medium/large sites, where it is very difficult (almost impossible) as well as time consuming to check all data manually.

Moreover, there are also chances that you might miss a duplicate page, meta refresh or a redirect issue. Using this tool, eliminates those chances.

2. Google Analytics

Google Analytics will track almost all traffic that you get on your website. It will bring up all the pages that receive the highest clicks and impressions from Google. One glance at the CTR field and you will know the pages that have the best Click-Through Rate.

Google Analytics also provides several keyword insights about the phrases and terms users use to visit your site. You can use this information to modify pages with a bad CTR, if any.

3. Browseo

Browseo will allow you to see your website the same way a search engine sees it. This tool will remove all distractions (the styling and formatting) from your website and highlight some portions of the site that are relevant for SEO purposes.

The tool lays emphasis on pure HTML codes and you can easily determine the structure of your webpage. An added advantage of the Browseo tool is that you do not need to download or install anything, you only have to provide your web page URL in the official Browseo site and get started.

4. Google Keyword Planner

If you want to rank higher, you need to know what exactly people are searching for and this is where Google Keyword Planner can help you. All you need to do is enter a keyword/keywords in the tool and it will provide you will all kind of statistics – like monthly search volume, competition, suggested bid, etc.

5. Google PageSpeed Insights

With this tool, you can analyse the speed and the usability of your website on various devices. Simply enter your website URL and the tool will test the performance and the loading time both for desktop and mobile devices. It appreciates you for the things that are doing well and suggests improvement opportunities wherever required.